Shedding Light on the Minds of Delighted Customers: An Investigation Into the Effect of the Intrinsic Processing on the Magnitude and Endurance of Customer Delight in Hedonic and Utilitarian Consumption Settings Using Dual-Processing Theory
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Book Details :
Shedding Light on the Minds of Delighted Customers: An Investigation Into the Effect of the Intrinsic Processing on the Magnitude and Endurance of Customer Delight in Hedonic and Utilitarian Consumption Settings Using Dual-Processing Theory